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Digital Business and E-commerce

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business  up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style  With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Preis: 54.25 € | Versand*: 0 €

Digital Business and E-Commerce Management

Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text. Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as: Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful? How do we work out where to place our investment? How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape? Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation. Key features include: A structured approach to review, plan and implement a digital business strategy for all types of organisations The latest on digital marketing techniques in SEO, social media comms, and content marketing New case studies providing examples of organisations and their experiences with digital business and e-commerce A brand new chapter introducing the concepts of digital business transformation and growth hacking With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of 'Digital' in your strategy, implementation, and transformation.

Preis: 53.49 € | Versand*: 0 €

Cheating Online Games (Digital Short Cut)

This digital Short Cut, delivered in Adobe PDF format for quick and easy access, is an introduction to issues with cheating and anti-cheating countermeasures in the online gaming industry.   At present, the online game World of Warcraft has approximately six million subscribers worldwide. At any given time, 500,000 people are logged in and playing. And while many of these players log countless hours engaged in the repetitive tasks required to accumulate points and acquire virtual money and tools–an activity called “grinding”–others would rather find a way to speed game-play along. So they cheat.   Some write macros to grind for them while they are doing better things. Others find websites where they can purchase the ill-gotten gains of those macro-writers. Either way, big money is on the line when players cheat. A high rate of cheating upsets the online gaming economy and disrupts game play for everyone. If disgruntled players leave the game, then World of Warcraft’s creator (Blizzard Entertainment) loses real subscribers and real money.   With the stakes so high, it’s not surprising that companies like Blizzard Entertainment take active steps to prevent cheating. But you may be surprised and upset to learn exactly what those measures are and how they might affect your PC. This digital Short Cut will discuss the methods gaming companies use to prevent cheating. You will learn how a program designed for World of Warcraft keeps watch of your game-play by scanning your computer for open processes and collecting information about you. We’ll also show you how to run a program called the Governor to keep watch of the watchers and know exactly what Blizzard Entertainment is doing on your computer.   After reading this Short Cut, you’ll also have a much better understanding of the ethical and technical issues surrounding cheating and be able to make informed decisions about how much you want to grind and how much you want gaming companies to know about you.   Cheating Online Games contains information that will appear in Greg Hoglund and Gary McGraw’s forthcoming book, Exploiting Online Games (ISBN 0132271915), available summer/fall 2007. This Short Cut is fully self-contained and is an excellent place to start learning about technical issues in online gaming.   Cheating Online Games (Digital Short Cut) ·         What This Short Cut Will Cover ·         A Brief History of Cheating ·         Defeating Piracy by Going Online ·         Or Not... ·         The Lawyers Have Landed Bearing EULAs ·         The Rise of MMORPGs ·         The WoW Warden Is Watching ·         Cheating Is Quick and Easy ·         Grinding Is Boring and Dull ·         Farming Makes Things Easy ·         Virtual-World Economics ·         Farming Hurts the Virtual Economy ·         Games as Reality ·         Cracking Down on Farming ·         Online Game, Real-World Cheating ·         Defeating Cheaters and Crossing the Line ·         The Governor Watches the Watcher  

Preis: 7.48 € | Versand*: 0 €

The Elder Scrolls Online: Greymoor Digital Collector’s Edition Digital Download CD Key

Includes: Base game Greymoor Upgrade Digital Collector's Edition content: Exclusive Mount: Crypt Warden Death Hound Exclusive Pet: Death Hound Exclusive Skyrim Emote Pack Exclusive Outfit Style: Sword Thane Outfit Style Exclusive Memento: Orb of Magnus Greymoor Begin the next chapter in the grandest of adventures. The Elder Scrolls Online: Greymoor takes you to the western part of Skyrim. Unravel the mystery of a Vampire Lord that brought a monstrous scourge upon Tamriel. Fight new and terrif...

Preis: 34.99 € | Versand*: 0.00 EUR €

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